ELEVATING BRAND LOYALTY & MEDIA PRESENCE TO IMPROVE SALES IN A VOLATILE ECONOMY
Designed for professionals seeking ways to increase customer loyalty, brand awareness and manage organisational communications with limited resources. This training will embed practical skills that enable organisations to remain competitive in challenging economies, be it SMEs, non-profit organisations or large multi-nationals. ELEVATE is suitable for managers looking to progress or develop skills in public relations, marketing, advertising or brand management and will engage delegates with practical skills, enabling them to manage critical communication activities cost effectively. Course content is appropriate for both consumer and business markets with appropriate case studies used in a hands-on workshop delivery.
By the end of this training course you will:
- Understand the power of Public Relations for your business with essential tips for press releases
- Learn how to develop a Public Relations Plan and maximize you PR opportunities to set your organisation apart from the competitors
- Understand how to create and apply strategic marketing plans cost-effectively.
- Become familiar with best practices in International Marketing
- Learn from Case Studies and be able to apply the principles to your organisation
- Become a valuable team member in a practical session and create your own Marketing and PR Campaign
Who should attend?
Business owners, Marketing Managers, HR & PR Managers, Social Media Strategists, Brand Managers, Advertising Managers, Digital Marketing Strategists, Sales Managers, Finance Managers and professionals interested in exploring employment opportunities in public relations advertising and/or marketing. People who are new to sales or with limited sales experience or those wanting to understand the best practices in brand management from experienced and successful industry professionals. Suitable for Travel & Tourism, IT & Marketing, Media, Agriculture, Government, Religious & Non-profit organisations and several other industries.
- Introduction to Public Relations
- Objectives of a press release
- Press Release Essentials
- Public Relations Essentials
- Maximise PR Opportunities
- Developing an effective Marketing Strategy
- Strategic brand alignment
- Determining the Commercial Objective(s) that drive marketing decisions
- International Marketing: Case Studies
- Business Networking
- Principles of strategic marketing
- Marketing for Global Impact
- International PR
- Public Relations and Social Media Influence
- Using Social Media/Internet as a Marketing Tool
- A closer look at Customer Segmentation – market share and size
- Moving at the Speed of Light – the use of the internet and technology as strategic competitive weapons.
- Practical Workshop – Creating a marketing campaign
- Practical Workshop – Creating a PR Campaign
Internationally Renowned & Experienced Expert Trainers
This two-day training course will be managed and facilitated by two Sterling Business Network professionals, Evadney Campbell, MBE and Samantha Gooden, MBA.
Evadney Campbell, MBE
Evadney has over 25 years in the media working for one of the world’s largest and most respected news outlets, the BBC in a variety of roles including, radio presenting/producing as well as in TV as a video news reporter. Evadney has also been running her Public Relations company, Shiloh PR for over 10 years on a part-time basis. Three years ago, she decided to leave the BBC to concentrate on running Shiloh PR on a full-time basis. It was at that time, she decided to add training to their portfolio. Evadney is a qualified adult tutor.
Evadney has been a community activist for most of her adult life during which she has set up a charity, sat on a number of committees. In her voluntary role she has influenced educational strategies, equality in employment and many other key issues affecting the African and Caribbean communities in Gloucestershire. She was awarded an MBE in the Queen’s New Year’s honours in 1994 for her voluntary work. Today, Evadney continues to mentor young people in London.
Samantha Gooden, MBA
Samantha has worked to develop brand and business strategy for several multi-nationals over the last 15 years. She believes in “paying it forward” so she takes her passion for “Start Ups”, and empowers teams with the knowledge that she has gained from her years of experience in advertising, marketing, branding, client management, project management and media channel optimization while working for multibillion dollar companies like Cable & Wireless Communications.
She conducts training workshops in marketing and leadership that further empower marketers to present at the boardroom level and impact organizational success. She is an active board member of several corporate and non-profit organizations. When she is not running her consultancy, she enjoys an active lifestyle that includes riding bicycles, swimming in the Caribbean sea, epicurean exploration and making new friends.
Over these two days, Evadney & Samantha will share their knowledge and expertise with delegates. Each day will start with all delegates getting together for lecture style presentations from both trainers. Then participants will be separated into two groups to participate in workshop sessions, which will run concurrently after lunch.
On day one, Group A will be trained in Public Relations with vivid practical exercises. Running simultaneously on Day 1, Group B will experience a scintillating session in Marketing for Impact. On Day 2, the groups will receive reverse training.
Public Relations is a powerful tool that differs from marketing and this session will give tools and tips for using public relations to maximise opportunities for media interest in business. Through a number of practical exercises, each participant will be empowered with contemporary best practice in the development of a Public Relations Campaign as well as the creation of a Media Action Plan. There will also be an opportunity to hear from prominent media outlets on what makes good stories, and how they can get their stories covered by those outlets.
MPower: Marketing For Impact
This session will give marketing and non-marketing roles a solid foundation in strategic marketing concepts and best practices as they explore ways to develop impactful campaigns for the local and global context. Through case discussions, presentations, and small group activities, Samantha will approach marketing from a strategic perspective and identify impactful integrated strategies that will take any organisation to the next level.
Return on Investment
Given the volatile global economic outlook, investment in human capital development is more important than ever. Training employees in modern advertising techniques, client and media relations, communication skills and marketing expertise helps set your organisation apart from competitors, increasing sales revenue, customer loyalty and satisfaction. Delegates will acquire life long skills from experts that can be applied to day-to-day business management even at the highest level. Marketing and Public relations education can deliver significant business benefits.
Suitable for Travel & Tourism, IT & Marketing, Media, Agriculture, Government, Religious & Non-profit organisations and several other industries.
Feedback & Testimonials: Hear from delegates
Video Reel: Training Session
LAGOS TRAINING INFORMATION
Venue: Four Points by Sheraton
Plot 9/10 Block 2 Oniru Chieftaincy Estate, Victoria Island, Lagos
Dates: 14th – 15th November, 2016
Time: 9am – 5.30pm
(Per delegate, including certificates, coffee breaks & lunch covering 2 days):
Full Training Fee: N125,800
Early Bird: N95,800 (strictly expires on the 1st of October, 2016)
We have options to pay in 2 instalments (Applies to Full training fee of N125,800 only)
SBN Members receive 20% discount on all prices above.
ALL REGISTRATIONS CLOSE ON 21ST OCT. 2016
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Acc No: 0211574993
DIAMOND BANK PLC
Acc name: SBN International
Acc No: 0211574993
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Telelephone: +234 813 563 8058
Address: 6B Bendel Close, off Bishop Aboyade Cole, Victoria Island, Lagos
Register your Interest
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